You Actually Don't Have to Wish Jews a Happy Passover, IKEA

IKEA USA faced backlash for an Instagram post about Passover featuring a non-traditional dish.

Critics saw the attempt as shallow and culturally unaware.

The article argues that brands should engage authentically with religious holidays instead of offering performative messages that risk offending the communities they mean to celebrate.

Read Original Article: Hey Alma

Image credit - Avital Dayanim